Strategic planning is a municipality’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. Strategy has many definitions, but generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.
In other words, a strategic plan simply provides the means for a municipality to chart a future it desires rather than reacting to events as they unfold. As Yogi Berra stated: “If you don’t know where you are going, you’ll end up someplace else.”
Callander’s Strategic Plan contains Council’s desired Mission for the organization (our reason for being) and a Long-term Vision.
The vision is further defined through 3 (high level) Community Goals and 2 (high level) goals for the organization. Each goal is supported by several Strategic Priorities that Council focuses on over the 4-year term of the strategy.
Each year council revisits and reaffirms the strategic priorities, reviews accomplishments to date and then brainstorms and prioritizes new Initiatives to help achieve the priorities.